Late Night Epiphany

I just figured something out. What manufacturers are really saying when they claim their medications have a "warming effect" is: "This medicine will burn your throat, and keep burning your esophagus as it slowly travels to your stomach, where it will probably result in indigestion. Maybe an ulcer. We don't know for sure.... But we're FDA approved, so don't worry about it."

Hello-- why can't they just say what they mean? Warming effect my bootay!